Gift cards play an important role, especially around the holiday shopping season, when 30% of all retail sales occur. Most major online stores offer them to drive sales and give customers a wider range of purchasing options. And the demand for them is increasing: In...
Stores devote generous amounts of time and effort to acquiring new customers. During the holiday season, new prospects and leads get even more attention. And that’s mostly fine. But remember — it’s far easier to generate new revenue from existing and previous customers. Here are seven...
During the holidays, when retailers are competing for ad space and market share, it’s especially important to make your brand stand out. Engaging with consumers in meaningful and unique ways can help you make connections that not only generate revenue for your business but also...
When Northwest Eye Design set out to revamp their website, there was one thing they wouldn’t compromise: patient care. The Washington-based company primarily creates prosthetic eyes, but they also sell related products online, like eye patches, lubricants, and other accessories. They’ve made patient care the foundation...
Entering new markets can bring both great opportunity and unexpected challenges. And, even though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic distinctions. There are five key considerations for...
Dropshipping is an effective, simple way to start selling online without having to worry about shipping, fulfillment, or inventory management. If you’ve already weighed the pros and cons of dropshipping, selected products to sell, and set up the foundation of your business, it’s time for the...
Influencer marketing is an inevitable byproduct of social media. Why? Because it’s basically a super-charged testimonial. It’s word-of-mouth advertising on a large scale, delivered by social media users with huge followings and high engagement. Instead of one person at a time finding your reviews, thousands...
You may know Nick Offerman from his acting roles on shows like “Parks and Recreation,” his comedic prowess, or his multiple, semi-autobiographical books. But he’s also the founder of Offerman Woodshop, a charismatic collective of woodworkers and makers who are passionate about sustainability, locally-sourced materials,...
The new year is a natural time to look at ways to improve your business. If you’re ready to reach new heights in 2021, ensure your online store is in top shape! From performance to security, marketing, and efficiency — here are some of the...
Looking for ways to grow your store and increase your revenue? You may want to consider expanding to new, global markets. International expansion can be a little tricky, but WooCommerce provides all the tools and knowledge you need to be successful. Let’s take a look at...